What is Web Visibility & How it can help me?
|| Building a great website and launching it without any online marketing is like building a shopping store in the desert. Without building the infrastructure outside of the store around it (roads, electricity, people) you won’t get any customers. Being found online by your target market is fast becoming the greatest challenge facing marketers in the 21st century. If you’re not visible you’re nowhere. The Internet has the power to bring your store to Fifth avenue, Champs-Élysées, Oxford Street, Rodeo Drive and make sure your customers are there waiting for you
I have just spent a lot of money and time on a building a great website for my company but I hardly get any traffic. It seems that I am invisible on the web. How do I increase the visibility of my business online?
Posts like this are quite common in forums, Q&A sites and blogs.
Building a website is simply the first step. Outside of your business and your contacts nobody knows about the site. You need to build the infrastructure (links), the communication lines (content) and make sure it’s build on good foundations (code).
The ease with which people can find you on the web among innumerable number of competitors is known as web visibility. Remember that it’s not just what you do on your site but what you do off it on other sites to create a buzz, build authority and be spoken of.
How to measure Web Visibility?
Simple – measure your web visibility by searching for the generic keywords used to describe the services and products you offer.
Check Google Page Rank: The Higher The Better
Google Back Link Check: Higher The Number and Quality Of Back Links The Better
Search Engine Indexed Pages: Once Again the More Pages Indexed Better Is Your Visibility
Check The Popularity Of Your Domain
Yahoo Back Link Checking : Recently Got Merged With Bing
Bing Back Link Checking
Check Website’s Meta Data: MakeSure That All Are Filled Up- Title, Description And Keywords
Check Other Meta Tag For Every Page
Check If Each Page Has ALT Text Or Not.
Verify Page Download Time
Check W3C Web Validation
Manually Check If Excessive Java Script Has Been Used Or Not
Check The Number Of Broken Links, If Any
Check The Total Number Of 301 & 302 Or 303 Redirected Pages. ( If Possible Avoid 303 Redirect Pages)
Check Http Header (Recommended 200): Makes Sure That Proper HTTP Status Codes Are Being Returned
Compare All Pages Of The Website According To Its SEO Value
Run A Website Crawl Test To See How Search Engines Crawl Your Website
Check Page Keyword Proximity I.E. How Closely Related The Keywords Are To Each Other.
Check The Number Of Do-Follow And No-Follow Links Per Page.
Google Webmaster Validation Checking
Bing Webmaster Validation Code Present Or Not
XML Sitemap Validation
Google Analytics Code Present Or Not
Check Whether Content Is Unique Or Not
Check Keyword Density
Check Domain Age And Finally
Social Media Influence.
Yes, you need to do all these things to get a true reflection of your Web Visibility score. I am sure you never thought measuring “buzz” meant doing so much. Measuring web visibility has its benefits; it exposes all the loopholes of your website and factors affecting its online presence. This is what eCelticSEO measures and helps you position yourself.